Political ads have different goals and objectives, so it really depends on the campaign's strategy. Some are targeted at a candidate's base of support with the goal of encouraging turnout and shoring up support. Others are "persuasion" ads, meant to convince those "in-between" or undecided voters. Finally, attack ads can be used to persuade undecided voters, or in some cases dissuade an opponents supporters from turning out. There are a lot of different formulas!
These are the six general types of ads I share with my students at USC. They all have different functions!
Interesting read. Do you think political ads move people who are already committed to one candidate or are they mainly for those in-between?
Political ads have different goals and objectives, so it really depends on the campaign's strategy. Some are targeted at a candidate's base of support with the goal of encouraging turnout and shoring up support. Others are "persuasion" ads, meant to convince those "in-between" or undecided voters. Finally, attack ads can be used to persuade undecided voters, or in some cases dissuade an opponents supporters from turning out. There are a lot of different formulas!
These are the six general types of ads I share with my students at USC. They all have different functions!
- Bio Ad
- Name ID Ad
- Issues Ad
- Comparison Ad
- Negative Ad
- GOTV Ad
Thank you for the detailed explanation. I actually didn't realize there were 6 types of political ads.